Social Media Strategies For Salons

Are you looking to market your beauty or hair salon on social media? Or are you not getting the results you want and need a boost?

Social media is a great way to engage with your current and potential customers, spread more awareness about your services, and create brand loyalty among customers by reinforcing what makes your salon unique.

With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy and that will benefit your business.

Why is social media for hair and beauty salons so important?

  • Showcase your achievements
  • Promote your team
  • Engage with individuals
  • Provide excellent customer service
  • Increase online sales and inquiries
  • Reach more potential clients
  • Stand out from the crowd

With the increasing use of social media in every industry, it’s crucial that businesses know how to connect with customers and use platforms like Facebook, Twitter and Instagram in a way that customers will enjoy and that will benefit your business.

A powerful and successful social media presence could easily be made by implementing a robust and consistent content strategy that allows you to promote your activities and business news, generate engagement and a sense of community and become an industry leader by sharing valuable, informative contributions and insights that will engage, evoke interest and provide advice to your audience.

There are many examples of rich content that could be utilized!

  • Introduction to what’s involved with each specific manicure and pedicure service.
  • Tips for choosing nails for your personality, body type, age, etc.
  • Detailed descriptions about beauty service options
  • Hand, foot, and nail maintenance tips.
  • Matching nail types to events.
  • How to discuss your nail preferences with your salon artist.
  • Strategies for interesting nails, including stencils.
  • Nail color choices or polish information.
  • Post about beauty in general including tips and tricks
  • Share customer stories of transformations with a human angle and life improvements
  • Post personal stories of the staff and show the human face of your brand
  • Before and after photos of transformations
  • New products that you use and your recommendations if any
  • Thank you images to thank customers for giving you their trust and their business
  • Contests where your followers and customers can participate to get exclusive deals or coupons
  • Upcoming events in your salon
  • Upcoming events in your local community
  • Lifestyle related photos

Social Media Marketing for Salons #1: Post Content That Will Intrigue Your Target Customer

Social media posts should entice your customers to crave more interaction and communication. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.

Post facts, information or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, modern feel, your posts should match this tone. On the other hand if your brand has more of a vintage, old school theme you may consider posting pictures that follow this idea or tweet about how your business is for the woman that loves classic beauty.

Salons should post content such as hair and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy to read format. Examples would be an intriguing photo with a simple caption, a short list of beauty tips, a fun beauty vine video or an infographic. These types of content are interactive and appealing to your target audience.

Social Media Marketing for Salons #2: Use Facebook as a Key Communication Tool

  • Write relevant posts that engage consumers: Write posts that customers want to respond to and will enjoy giving their opinion on. An example of this would be to ask questions like “Summer has officially begun! What will be your summer haircut of choice?” This type of conversation starter is relevant, personalized, and something that majority of salon-goers would enjoy discussing.
  • Post pictures, and lots of them: One of the best ways businesses can use Facebook is as a visual medium. Your salon should be showcasing the work that it is most proud of. Whether that be fun holiday-themed manicures or gorgeous bridal party hairstyles, pictures provide an outlet to show what you can do.
  • Treat your Facebook Page as a miniature website: When customers arrive on your Facebook page they should be able to find all of the information they may be looking for. Use the various Facebook tabs to show your salon locations, services, photos and reviews.
  • Provide Facebook Fans with exclusive deals: When Liking a business on Facebook, customers like to feel as though they’re getting something special in return. You can entice them to like you on Facebook by offering 10% off their next visit or by sharing the Page on Facebook to receive a gift with their next purchase. In addition, you can provide discounts to Facebook Fans which are only redeemable by mentioning the specific Facebook Ad.
  • Target your Ads: Use Facebook Ads to their full ability through targeting. You may want to only target people located close to your salon, or those who like related Facebook Pages.

Social Media Marketing for Salons #3: Instagram

  • Stay on trend: Use trending hashtags to draw more users to your Instagram profile and to find out about your salon. An example would be to use #happyeaster as one hashtag to gain more views while showing a picture of a holiday themed manicure and showcasing the salon’s services.
  • Use geography to your advantage: Use hashtags to point out your location. That way future customers looking for a salon nearby may stumble upon your photo and your salon.
  • Use before and after pictures to showcase your stylists’ talent: Reviews and testimonials don’t need to just be a text post when it comes to social media. Use Instagram to show results in your salon. Before and after pictures show transformation and can grab users’ attention.
  • Be fun and quirky: Instagram users tend to be young and on trend, and enjoy fun, quirky posts in addition to just product or service-related posts. Once in a while a feel good post can engage your customers and you can use specific quotes or pictures that you feel defines your brand.
  • Do exclusive Instagram contests: Hold photo contests among your Followers, such as “Post a picture of your new summer manicure with the hashtag (such as #ILoveMy[Insert Business Name]Nails!) and be entered to win your next manicure for free!” These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag.
  • Provide incentives for Instagram word-of-mouth: Provide incentives for customers to upload a picture of what they had done at your salon such as “Have a new hairstyle or cut from [insert business name] that you just love? Upload it to Instagram with the hashtag #ILoveMy[business name]Hair and receive 10% off your next visit.”

Social Media Marketing for Hair Salons #4: Twitter

  • Use Twitter as an information source about your services: Post information about a specific service with a link to your website where customers can get more information. This is a great place to promote any training courses you offer to salons and clients.
  • Offers for Retweets: Twitter is a great platform for sharing as a simple Retweet from one of your Followers can generate you plenty of referrals. Offer incentives for Retweets such as “SNS dipping powders are formulated to build the health and strength of the natural nail. Odorless, fast-drying, and Long lasting! What colour would you choose for Summer? Receive £10 off you next visit by retweeting this post!”
  • Provide Group Deals: Salons are also a social place where people go to relax, enjoy, and feel good about themselves, so Twitter is a great way to engage with multiple people at once. An example would be to offer “Come in this weekend with 2 or more girlfriends and receive 20% off each on manicures, pedicures or a colour change just by showing this tweet!”
  • Use Twitter hashtags: Twitter is where hashtags were originally created, so use them on Twitter as well as Instagram. Insert hashtags at the end of updates, as a way to make contest posts unique or to tag a specific geographic location.
  • Share Articles on Twitter Related to your Salon: Use Twitter to share articles or interesting facts or stories in relation to your hair, nail or beauty salon. Customers who are following you on Twitter are interested in what you have to say and likely want your advice when it comes to their beauty or hair care.

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